Website Insights
Welcome to our new weekly Website Insights covering website design, search engine optimisation and internet marketing. Every week we will highlight a particular area of interest and provide helpful advice, tips and thoughts.
Search Engine Optimisation vs Pay-Per-Click
“Effective marketing delivers ROI, ordinary marketing just creates work."
SEO is rarely the fastest way to the top of the search engines so you need to be patient. With PPC you can get to the top within a few hours, after setting up the account and “paying” for the relevant keywords. Once your PPC account is set up your sponsored links will be shown alongside the organic search engine listings and the placement is determined by a combination of the cost you pay for the keywords, the relevancy of your ad and your click-through rate. But which is most effective...................
Why every small company should have a website
“No website is the best way to help your competitor"
Recently I was asked , “What's the number one reason a business should have a website?” This is a frequent question that we receive at Website DNA and yet many business owners have no clue as to why they are online. In a nutshell it is a medium that's affordable, more effective and crammed with opportunity - especially for small and medium-sized businesses. Whatever industry or sector you’re in, one factor is common to all companies, and that is the potential websites have for reducing costs and/or increasing revenues. But how and why.........................
10 Key Steps to Successful Online Marketing
“The online market is out there - can you find it?"
More and more small businesses find it essential to market their products and services online. Customers are increasingly turning to the Web to research companies, compare product features and prices, and to purchase online. A company that does not take advantage of the Web and email to market their business can lose valuable customers. So how do you make the most of the internet...............
Copywriting Text that Sells
“On a website not all content is quality content.”
Many websites have text that informs you about all sorts of products and services that they provide. However there is a big different between providing information to a website visitor and providing information to a website visitor that converts them into a website customer. This is the difference between writing text and effective copywriting text. So what is the difference...............
Google Adwords - Effective Online Marketing
“Build a website and visitors will come. Build an effective website and customers will come.”
Google Adwords can be the most cost-effective form of marketing because it is focused not just by you towards your targeted audience but by your potential customers actively searching for you. Adwords enables advertises to reach their targeted audience by aligning their internet adverts with keywords which are precise phrases used by internet users when they search for a particular service or product on the internet. But how do you make it effective.................
SEO content creation that communicates
“The best communicators are those that listen.”
Do you think your web site says exactly what you mean it to say to your visitors? Obviously, you probably think it is communicating well to the visitors and if your web site is working well, generating leads or making plenty of sales, then perhaps you are communicating well. Unfortunately many websites don't communicate.................
Effective Websites?
“A website is only as good as the business it generates.”
A website redesign is often not the best way to improve how effective a company website is. Often when a website either is not receiving many visitors, not generating many sales leads or not selling many products or services then the automatic conclusion is that the website should be redesigned. However this is often not the case, so what is the true answer.................
What do different colours mean to a Website?
“Colours used wisely are priceless just look at nature.”
So what do different colours convey and how should you combine them? As mentioned in previous articles considerable thought should be given to the colours you use on your website to convey the right message, create the right atmosphere and generate an environment that influences the visitor to carry out your "call to action". Subconsciously the colours on your website set the scene so what scene are you creating.................
Website Colours - the first impression
“First impressions count so make them count.”
Colours can mean different things to different people. On websites, with a wide range of interests and topics, often the colours can make the difference between an attractive site and a site that with one click you’ve left, even though you did not even read a word on the site.................
Copywriting Text that Sells…do you need an SEO copywriter?
“On a website not all content is quality content.”
Many websites have text that informs you about all sorts of products and services that they provide. However there is a big different between providing information to a website visitor and providing information to a website visitor that converts them into a website customer. This is the difference between writing text and effective search engine optimisation (seo) copywriting text. This can be the difference between success and failure................
Website Colour Schemes
“First impressions count when your competitor is one click away.”
Combining colours can create very effective designs and yet if wrongly put together they can be very off-putting. Certain colours will combine with others whether in pairs or triadic (three colours) or tetrad (four colours). But what colour schemes are there...........
The Power of Headlines
“Good headlines keep your audience, bad headlines, click, and you’re readers left.”
Often a good headline is written to eliminate confusion and add some punch to exactly what the web page is all about. Many professional copywriters spend as much as 20% to 50% of their time crafting their main headline because they know the importance it holds. How good are your headlines...........
Is Content King?
“Content influences the decision but Customers determine the decision.”
Today the quality of your content is what determines how successful your website is. You may have a great design that the visitor loves but if the content doesn’t deliver the right information in the appropriate style and context it may all be for nothing.
If your site appears near the top of the rankings for a number of keywords in your particular market, you may get a large number of visitors but how many will actual become customers?.........
10 Top tips for a successful Email Campaign
“Email can be the best source of generating sales leads.”
Email campaigns can enable your company to reach potential customers you don't even know. You can deliver an email to a targeted audience focused on a particular product or service. However in todays cluttered email boxes you need to make sure your email stands out.
Here are 10 top tips to make your email campaign a sucess..........
The Value of Search Engine Optimisation
“If your website can’t be found you may as well not have one.”
More and more small businesses find it essential to market their products and services online. Customers are increasingly turning to the internet to research companies, compare product features and prices, and to purchase online.
How successful a company is at reaching its potential customers is vital to its success. However, with so many websites on the internet how can you make sure your website is the first to be found by your potential customers, instead of your competitors..........
Why should I optimise my website for search engines?
“Only an effective website is a successful website”
This is one of the questions I am asked most often by clients and prospective clients.
I always answer by saying that optimisation is important in attracting visitors to your site - after all, if people can not find the site they are not going to visit. However, more important is to optimise the site to attract potential customers rather than just visitors.........
Does my company need a website?
“A company without a website is like a room without a window.”
The first question should be - Do you want to grow your business? A well-developed website can help you achieve that goal!
There are countless reasons why and how a website can benefit your business. The Internet is a very effective and cost-efficient medium to reach customers in today's online world...........
