London Company Website Google Analytics Evaluation

London Company Website Google Analytics Evaluation

We recently carried out a Website Evaluation for a London publishing company who were pleased with their website appearance, content and functionality. They thought the Google Analytics indicated everything was fine with the website experience for its large number of visitors.

However, the London company couldn’t understand why its main service offering wasn’t generating the sales expected, whereas its’ other minor sales offerings received strong demand. The company had a web page for each of its 7 service pages with 1 main service and 6 associated services.

The Google Analytics indicated that the website received over 8,750 visits a month with average duration on the website over 2 minutes and a bounce rate below 22%. Based on these figures the owner of the company couldn’t understand why the main service wasn’t generating more enquiries.

At Website DNA we carried out a thorough evaluation of the website including its technical set-up, performance and content which worked well with a intuitive navigation structure.

When looking at the Google Analytics we found that the main service page received less visitors than the associated more minor services. The other statistics for the main service page was fine – it just appeared not to receive the traffic you would have expected – a warning sign.

On further investigation, we found it wasn’t being included in Google’s organic search results and had been missed off in the company’s XML sitemap. As a result, Google wasn’t aware of it and hence the service page had less visibility than the other web pages on the website.

By optimizing the website, the main service page and updating the XML sitemap the web page soon appeared high up in the search engine results and the increase in enquiries for the main service increased significantly.

On this occasion, it was understanding the Google Analytics data that indicated that there was a problem with the specific web page. Google Analytics provides a huge range of data which not only indicates the level of performance but can also be used to identify potential problems that a website may have. By recognizing these issues, they then can be addressed to improve the website’s performance.

If you would like to understand your company’s website performance and identify any issues that it may have contact Website DNA for a free Google Analytics review at or 07969 892972.

High Wycombe Google Analytics Review

High Wycombe Google Analytics Review

Website DNA were asked to review a website for a High Wycombe company that provided office furnishings for companies in the Thames Valley area and London.

They had a website which was just under a year old and although they were pleased with its appearance, they had become concerned that it wasn’t contributing to the company’s sales and marketing effort.

The original local website designer had added Google Analytics to the website and given the company the login details, but then had had no further contact with the company. The company had looked through Google Analytics but didn’t really understand what to look for or how to use Google Analytics to get a good overview of their website’s performance.

Google Analytics has a large amount of statistics that if properly analysed can provide an detailed view of how your website is performing and also how you can improve your website. It can show you who visits your website, how they interact with your website and highlight potential problems with the website.

On looking at the company’s analytics we created a report that was used for a review at a meeting with the company. The report showed the company how their website was performing with their target market and identified issues with both their marketing and their website performance.

As a result of implementing some website changes as identified by the Google Analytics the website is performing better and the company is achieving more enquiries through the website.

Now the company is continuing to monitor its website through customised reports that we provide every month. With monthly written explanation of the data they are aware of how their website is performing and can continuously make changes to improve their website and its contribution to the company.

If you have a website but don’t understand how well it is performing for your company give us a call on 07969 892972 or email us at .