Digital Insights

Latest news on company services, case studies, special offers and industry insights.

Website Visitors – Its NOT The Quantity It’s the Quality

I recently attended a presentation on why search engine optimization (SEO) is a good value investment for company websites. The presenter demonstrated their company’s SEO ability by showing the increase in the number of visitors from a period before the work was...

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Google Ads For Wedding Venues

Google Ads campaigns, when managed and optimized correctly, can provide a significant return on investment for wedding venues trying to gain more bookings.For many wedding venues, they have attractive websites with a considerable number of photos of both past weddings...

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What is the ROI on your Google Ads?

At Website DNA we get a regular flow of enquiries where companies want a review of their existing Google Ads campaign, which we provide for free. Many of these campaigns are managed for the company by a professional marketing agency. Prior to starting the review, we...

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Why Try Google Ads – Conversion Tracking

Many companies find measuring the performance of their marketing spend e.g. radio ads, magazine ads, etc. very difficult, if not impossible, and as a result they don’t know what types of marketing work and what doesn’t for their company. Google Ads provides Conversion...

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5 Common Google Ads Beginner Mistakes and How to Fix Them

When you are juggling a Google Ads account as a business owner, you are likely thrown into the fray by Google with little guidance. We have compiled a list of mistakes (and fixes) which we often see in self-managed Google Ad campaigns. 1. Using the broad match keyword...

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Google Ads Remarketing For Non-eCommerce Websites

In a recent article I covered Google Ads Remarketing campaigns focused on e-commerce websites. However, Remarketing campaigns can be applied to a wide range of websites where the aim is to generate enquiries for products or services and not to directly buy...

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The Power of Google Ads Remarketing

Google enables a company to remarket to previous visitors to their company website through a network of websites where you can display advertising display images. These display images provide a reminder of the company to the website viewer and include...

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Google AdWords is changing to Google Ads

Google recently announced changes to its major advertising platform brand Google AdWords. Now welcomed by a new simpler name Google Ads phased in on the 24th July 2018. The move from AdWords to ‘Ads’ shows a simplistic rebranding approach from Google...

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Google AdWords & Measuring Your ROI

One of the frequent responses we hear as to why companies are reluctant to try Google AdWords is that they don’t believe it will work for them and they are unsure as to how to measure its effectiveness. However, Google AdWords does provide a number of ways that you...

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How To Choose A Google AdWords Management Company?

There are many companies who claim they know how to cost effectively manage a Google AdWords campaign and provide a positive ROI, but when you look in more detail there are many differences. So what should you look for? Firstly, you should use a company that is...

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Effective London Google AdWords Campaigns

When Cost Effective Marketing For A London Company Becomes An Expensive Mistake For many London companies appearing on page 1 of Google for their particular service or products often means using a Google AdWords campaign. Google AdWords enables a London...

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5 Tips For Digital Marketing Your Wedding Venue

Many venues across the country are unable to fully book their venues, some event venues are unable to push into the wedding venue market further. We’ll provide you a list of useful venue marketing tips which we’ve recommended to our wedding venue clients...

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Most Companies Don’t Know What Their Website Does!

The majority of companies have a modern website created that can be viewed on a range of devices and contains all the information on the company. But most companies never look at how their website performs. They don’t know how many people visit it, who the visitors...

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London Company Website Google Analytics Evaluation

We recently carried out a Website Evaluation for a London publishing company who were pleased with their website appearance, content and functionality. They thought the Google Analytics indicated everything was fine with the website experience for its large number of...

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Try A Google AdWords Company Evaluation

For many companies, the major decision in deciding whether to try Google AdWords is “Will It Work For My Company?”. At Website DNA, as a qualified Google Partner, we have access to a wide range of data from Google that is not available to individual companies who try...

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