Digital Insights

Latest news on company services, case studies, special offers and industry insights.

Why Try Google Ads – Conversion Tracking

Many companies find measuring the performance of their marketing spend e.g. radio ads, magazine ads, etc. very difficult, if not impossible, and as a result they don’t know what types of marketing work and what doesn’t for their company. Google Ads provides Conversion...

read more

5 Common Google Ads Beginner Mistakes and How to Fix Them

When you are juggling a Google Ads account as a business owner, you are likely thrown into the fray by Google with little guidance. We have compiled a list of mistakes (and fixes) which we often see in self-managed Google Ad campaigns. 1. Using the broad match keyword...

read more

Google Ads Remarketing For Non-eCommerce Websites

In a recent article I covered Google Ads Remarketing campaigns focused on e-commerce websites. However, Remarketing campaigns can be applied to a wide range of websites where the aim is to generate enquiries for products or services and not to directly buy...

read more

The Power of Google Ads Remarketing

Google enables a company to remarket to previous visitors to their company website through a network of websites where you can display advertising display images. These display images provide a reminder of the company to the website viewer and include...

read more

Google AdWords is changing to Google Ads

Google recently announced changes to its major advertising platform brand Google AdWords. Now welcomed by a new simpler name Google Ads phased in on the 24th July 2018. The move from AdWords to ‘Ads’ shows a simplistic rebranding approach from Google...

read more

Google AdWords & Measuring Your ROI

One of the frequent responses we hear as to why companies are reluctant to try Google AdWords is that they don’t believe it will work for them and they are unsure as to how to measure its effectiveness. However, Google AdWords does provide a number of ways that you...

read more

How To Choose A Google AdWords Management Company?

There are many companies who claim they know how to cost effectively manage a Google AdWords campaign and provide a positive ROI, but when you look in more detail there are many differences. So what should you look for? Firstly, you should use a company that is...

read more

Oxfordshire

88 High Street
Thame
Oxfordshire
OX9 3EH

07969 892972

digital@websitedna.co.uk

London

The Dock
Tobacco Quay
Wapping Lane
London
E1W 2SF

07969 892972

digital@websitedna.co.uk

Leave A Message