Website DNA provides an integrated digital marketing service for company websites to achieve their objectives and aims.
Many company website are attractively designed and have good functionality and navigation. However a large number are not effective in focusing on their targeted market and persuading and engaging with these prospective customers to carry out the objective to the website.
This may be to:
- Generate enquiries
- Carry out online transactions
- Provide information
- Build brand awareness
- Sign up for a newsletter or subscription service
- To download a brochure or information
By recognising the objectives of the company website and its target market an integrated digital marketing strategy can be developed and implemented and may comprise one or more of the following:
- Search Engine Optimisation (SEO) to bring prospective customers to the website
- Search Engine Marketing (SEM) via Managed Pay Per Click – Google AdWords – to bring prospective customers to the website
- Google Analytics – to measure website performance and how it can be improved
- SEO Copywriting – engaging and persuasive content for the human visitor which also ranks highly with the search engines
- Website Evaluation – to recognise how a website can be improved to be more effective
- Social Media Marketing to engage with prospective customers
- Online Videos to attract prospective customers
- Google MyBusiness to target local market through Google
- Local Search Engine Optimisation to target the local market for services and products
If you would like Website DNA to help your company with its digital marketing please contact us on 07969 892972 or firstname.lastname@example.org.