Google Adwords Consultant Case Study - AMWIN
The Amersham & Windsor Carriage Company, "AMWIN" provides a chauffeur-driven luxury limousine service for clients based in London and to the West.
Using state of the art Jaguar XJ Sovereign limousines and the latest model Mercedes luxury mini coaches the company is a new company providing a luxury service for corporate events and executive travel.
Based in Oxfordshire, The Amersham & Windsor Carriage Company wanted to increase the market area it served and wanted to break into the London corporate limousine market.
Although highly ranked in the search engines and generating a steady flow of sales, the company wanted to significantly increase its business from the London area.
AMWIN decided it wanted to use Google Adwords and wanted a UK-based Google Adwords consultant.
They approached Website DNA that has specialist Google consultants who professionally manage Google Adword services for many clients.
Early in 2008 the Google Adwords consultants at Website DNA established a Adwords campaign for the company focusing on the London luxury chauffeur-driven vehicle market.
Having determined a marketing budget and carried out analysis on both the relevant keywords and a competitors analysis, the Google Adwords consultants launched the Google Adwords service.
An ongoing active management and monitoring of the Adwords campaign was applied to measure the results.
With minor changes and optimisation of the key Google Adwords the enquiries were optimised to increase the generation of sales leads whilst staying within the marketing budget.
