Kismet Jewellers - Website Design Case Study
Kismet Jewellers specialise in providing collections of modern, contemporary jewellery and premium timepieces, much of which is sourced throughout the world and unique to them.
They provide distinctive watches and jewellery from premium brands such as Furrer Jacot, TW Steel, Montblanc, Oris, Maurice Lacroix, Raymond Weil, Seiko and Tissot.
They also provide an in-house design service to give you your own unique piece of jewellery to your own specification made from the highest quality materials. A repair and valuation service is also provided.
The company provides unique pieces of jewellery and is a leading UK distributor of some of the finest timepieces from Switzerland.
Combined with a range of innovative products, such as the Titanic DNA watch collection, Kismet Jewellers needed to have a sophisticated website to display their premium products and services.
Moreover it needed a website that appeared high in the search engine results for the top brands such as Montblanc and the innovative products such as Titanic DNA.
It was critical that the website was visually appealing, easily navigable and displayed the specific pieces to a very discerning customer profile.
In 2008 Website DNA designed the website exhibiting the various ranges of products from the key brands stocked.
The website has an easily navigable structure critical for visitors who are extremely knowledgeable about the watch brands and the specific jewellery that they have an interest in.
The website was optimised throughout to gain a high visibility in the major search engine rankings for the premium brands and the major watch collections.
