Google Adwords Management Service Testimonial - AMWIN


The Amersham & Windsor Carriage Company, "AMWIN" provides a chauffeur-driven luxury limousine service for clients based in London and to the West.

Using state of the art Jaguar XJ Sovereign limousines and the latest model Mercedes luxury mini coaches the company is a new company providing a luxury service for corporate events and executive travel.

Based in Oxfordshire, The Amersham & Windsor Carriage Company wanted to increase the market area it served and wanted to break into the London corporate limousine market.

 

 

Although highly ranked in the search engines and generating a steady flow of sales, the company wanted to significantly increase its business from the London area.

AMWIN wanted to use a managed cost-effective pay per click (PPC) service with a Google Adwords campaign.

They wanted a UK-based company who had professional and qualifies Google consultants who were experienced at managing Google Adword campaigns.

 

Early in 2008 the Google Adwords consultants at Website DNA established a Google Adwords campaign for the company focusing on the London luxury chauffeur-driven vehicle market.

Having determined a marketing budget and carried out analysis on both the relevant keywords and a competitors analysis, the Google Adwords consultants launched the Google Adwords service.

An ongoing active ppc management and monitoring of the Adwords campaign was applied to measure the results.

With minor changes and optimisation of the key Google Adwords the enquiries were optimised to increase the generation of sales leads whilst staying within the marketing budget.

After establishing the Google Adwords managed service the generation of sales leads through the website, as a result of the Adwords campaign, increased by 55% with a return on marketing investment (ROI) of over 40%. The company has a click-through-rate of over 4% for most of its Adwords with a high conversion rate of the enquiries.

The company is now having to increase capacity to cover demand and is planning for significant growth over the next 12 - 18 months as a result.