Search Engine Optimisation Case Study - EDM Jeep
EDM Jeep, based on the border between Oxfordshire and Buckinghamshire, is an independent specialist in servicing, repairing and tuning Chrysler Jeeps in the UK.
The company has a team of highly qualified mechanics and has been servicing jeeps since 1993.
EDM Jeep had a small new website that was attractively designed but only had three web pages.
With a limited marketing budget the company needed a cost-effective form of marketing to generate a significant number of enquiries.
The website was new and small and yet it needed to be found by potential customers searching for jeep servicing and repairs in the search engines.
To access the targeted audience it was important that jeep owners looking for such a service could find the website.
Moreover it also had to convey trust, professionalism and be easy to contact.
The website was a relatively young website, with limited number of web pages and focussed on a very specific target market.
Early in 2009 Website DNA completed the website and the search engine optimisation. It was very important that the website achieved Page 1 on Google's organic search rankings for the key phrases used by potential individuals who were searching for a jeep specialist to service, repair, tune or provide advice on their jeep.
Website DNA had carried out a keyword analysis in its initial research to identify which phrases were actually used by potential customers searching on the internet.
Also a competitor analysis was also carried out so as to ensure that EDM Jeep website could compete with much bigger and older websites in the organic rankings.
With the identified key phrases integrated into both the text and in the underlying coding of each page the website was launched.
