Search Engine Optimisation Case Study - Expert Learning
Expert Learning is a training course supplier enabling the successful start-up of an independent consultancy business.
The course combines an online facility with various training modules, books and CD tuition.
What really adds to the value of the course is the mentoring provided by the course organisation, providing real consultancy business experience and knowledge. The course is available via the website to an international market.
The website providing the consultancy training course had minimal visibility in the search engines.
To access the potential market it was crucial that individuals looking for such an opportunity could find the website.
Moreover it also had to be easy and compelling to take the first step to signing up for the course via the website.
The website was a relatively young website, with limited number of web pages and focussed on a very specific target market.
In 2009 Website DNA was requested to carry out a search engine optimisation project on the company's website. The aim was to achieve Page 1 on Google's organic search rankings for the critical phrases used by potential individuals who wanted to start up their own independent consultancy business.
Website DNA carried out a keyword analysis to identify which phrases were actually used by potential customers searching on the internet. A competitor analysis was also carried out so as to ensure the Expert Learning pages would appear higher than the competitors in the organic rankings.
Once the phrases were identified the web pages text was re-written and new images were added. The website was restructured and the individual web pages were then re-coded to ensure they were optimised for the identified target market.
