Quality SEO Content

CONTENT IS KING to visitors and search engine spiders. That's why content should never be an afterthought - it is the life blood of your website and not just something to fill in the white space between images and flashy multimedia presentations.

THINK before you write. Plan what you want to say and do your research.

HIGHLIGHT the benefits, EXPLAIN the differences, and then PERSUADE to buy.

Use ACTIVE LANGUAGE. It should be informal, friendly and jargon-free.

INFORMATIVE CONTENT Make your content informative. Unique content is what makes your site valuable on the internet.

FEATURES vs BENEFITS Normally, the product or service introductory information stresses the benefits. Customers want to know what the product can do for them before they worry about how. But never try to sell based on benefits alone. Customers want detailed information about the features

SEO Copywriters - Websites that Sell

Our UK-based SEO copywriters produce content for UK company websites that includes the critical keywords that will provide a high ranking in the leading search engines such as Google.

Writing effective content for websites is a real skill where the content has to not only include the keywords, but also must flow smoothly and sound natural and be informative and engage the visitors.

If you don't engage and hold the readers attention in the first few seconds, with one click they are gone - with two clicks they may be at your competitor's website.

Is your website working for your company?

The content must relate to the site's design and navigation structure and focus on its targeted audience. Many companies spend a significant amount on their websites appearance and then add inappropriate brochure text.

SEO copywriting requires a unique style. It must be more conversational with shorter sentences, a more punchier style which engages the reader. It must include "calls to action" to achieve the objectives of the website.

Your website must present the differentiating benefits that your company provides and the relevant services that are better than your competitors. Website readers are impatient if you don't deliver what they are looking far then they won't stay.

Effective SEO copywriting is crucial for a company's website and its marketing strategy. Poor quality content can lead to lost sales and a tarnished reputation and ultimately may determine the success of your company's website.

So why use Website DNA?

We have a team of UK-based seo copywriters who are experienced at writing effective website content. They have the resources to research the market and put the content in the right context for your targeted audience.

They work closely with our search engine optimisation specialists who can identify those keywords that will give your company website a high ranking in Google. The style of writing will compliment and reflect your brand and lead to an improved conversion rate turning visitors into customers.

What we will provide for your website is:

Understanding of your audience.
Write for diverse customer segments.
Writing for the screen.
Ensure your copy is found in the Search Engines.
Styles and tones that engage your visitors.
Formatting for maximum readability.
Persuasion to help them take action.
Writing effective navigational buttons and links.
Portray the company image.
Persuasive product descriptions.

To discuss further how Website DNA can help your company with its seo copywriting please contact us on 01844 260700 or at info@websitedna.co.uk.