01844 335510 or 07969 892972 digital@websitedna.co.uk

Digital Marketing

Case Study 
Brows ETC

Website DNA provides digital marketing services for Brows ETC, a leading UK Beauty Salon providing brows, lashes, skincare, makeup, aesthetics, microblading and nail treatments throughout the West Midlands.

The aim of the new website was to provide a professional image and the digital marketing objective was to significantly increase online website bookings and e-commerce transactions.


Website Design
Search Engine Optimisation
Google Ads
Google Analytics
Website Management

Website Design

An attractive responsive e-commerce website with full content management system and fully optimised for the search engines has led to a high visibility in the organic listings and a high engagement level by website visitors.

Search Engine Optimisation

With a targeted keyword campaign focused on highly specific search phrases in key target markets across the West Midlands the website sees a consistent flow of high quality leads from organic website visitors enabling the company to maintain its growth rate.

Google Analytics

An in depth analysis of website visitors and their interaction with the website enables an ongoing program of optimising the SEO, the addition of new project content for the website and measurement of the website’s performance for the company.

“Greg and the team at Website DNA have worked wonders creating a fabulous and new website for me. It looks super professional, works perfectly and really sets my business apart from my competitors.The whole process was made really easy for me and all explained simply. They listened to my ideas and I was a part of the design process throughout.”

“The combination of using Google Ads, which they manage for me, and having my booking system integrated into my website has bought us lots of new clients and taken business to a whole new level. Can’t thank the team enough. Highly recommend!”

Amanda McAvoy



The website has seen significant growth in visitors since its launch, with over 88% derived through the organic search engine source with a high visibility for very competitive targeted keywords.

The quality of the website visitors is extremely high as measured by the high level of engagement and their Google Analytics metrics.

The increase in online bookings has led to a significant growth in business.

  • Organic Visitor Growth +173%
  • Organic Visitors As A % Of Total 88%
  • Online Bookings + 253%


Suite 1
5a Cornmarket


The Dock
Tobacco Quay
Wapping Lane

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