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Content Marketing Strategy For Companies In Oxford, Aylesbury & High Wycombe

Content Marketing Strategy For Companies In Oxford, Aylesbury & High Wycombe

When writing content for websites it is important to not only think about your human visitor but also on how the search engines will view your web page.

Far too often content is created for websites with limited thought given to the search engines and the impact it can have in the search engine results for relevant searches. A well thought through page of content can not only be informative to the human visitor but can also position the web page high-up in the search engine results for relevant searches.

This can bring visitors to the website from the targeted market of the company website.

This combination of producing content for both the human visitor and the search engines is best carried out by SEO copywriters rather than the traditional PR consultancies who have limited knowledge of how to create content for the search engines and how to optimise a web page.

By having quality content optimised for the search engines, and being able to optimise the whole web page on an optimised website, can substantially increase visitors to a website. Not only will it increase the number of visitors to the website, but also raise the quality of the visitors as a large proportion can be from the companys’ target market.

Producing regular quality content for a website that is also optimised for the search engines can be part of a Content Marketing Strategy that is very cost-effective in increasing relevant visitors to a website and converting them to customers.

So rather than just add regular content to your website as your “Website Content Strategy” make sure it is effective and measure its impact through tools such as Google Analytics to ensure it represents marketing funds spent wisely.

To see how Website DNA could provide a high quality cost-effective Content Marketing Strategy for your company website view our SEO Copywriting service and get in touch.

The Value Of Search Engine Optimisation – Oxford Case Study

The Value Of Search Engine Optimisation – Oxford Case Study

Where a company recognises that a website requires ongoing resources applied to it the website can reap high rewards and a strong ROI for the company. However good a new website is, it needs ongoing marketing to raise its profile on the internet and increase its quality and quantity of visitors.

An Oxford company undertook a search engine optimisation programme following the launch of its new website in September 2016. The company was an engineering company producing and selling products into the construction industry for large commercial projects focussed on the Oxford and surrounding area but also selling to major construction companies throughout the UK.

The company website when launched had 16 pages and 4 news articles. The company aimed to add an additional article ever 2 weeks. Each article was to cover a recent project as a case study, a new service or the company’s perspective on some industry news.

Website DNA provided the search engine optimisation programme for the company and every month performance reports were created so the company could measure the impact of the SEO.

Over the 18 month period the website content has risen to 26 pages with 34 additional news articles.
For the period the SEO programme has been in place the company has seen its website increase its profile in the search engine results for statistically checked relevant keywords. The keywords targeted have broadened over this period and have led to increase in website enquiries that have risen 6x over the period.

A large number of statistical metrics of the website visitors and the quality of the website visitors has been measured. Overall the company has seen an increase in website visitor of 3.5 times whilst the quality of the visitors has significantly increased as measured by their interactions with the website and the types of enquiries received via the website.

“Originally I was sceptical of the value of an ongoing SEO program but having been able to measure the monthly performance of the website statistically and recorded the enquiry and sales volume from the website I am now convinced it should be a key component of any company’s marketing budget.”

Managing Director