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Content Marketing Strategy For Companies In Oxford, Aylesbury & High Wycombe

Content Marketing Strategy For Companies In Oxford, Aylesbury & High Wycombe

When writing content for websites it is important to not only think about your human visitor but also on how the search engines will view your web page.

Far too often content is created for websites with limited thought given to the search engines and the impact it can have in the search engine results for relevant searches. A well thought through page of content can not only be informative to the human visitor but can also position the web page high-up in the search engine results for relevant searches.

This can bring visitors to the website from the targeted market of the company website.

This combination of producing content for both the human visitor and the search engines is best carried out by SEO copywriters rather than the traditional PR consultancies who have limited knowledge of how to create content for the search engines and how to optimise a web page.

By having quality content optimised for the search engines, and being able to optimise the whole web page on an optimised website, can substantially increase visitors to a website. Not only will it increase the number of visitors to the website, but also raise the quality of the visitors as a large proportion can be from the companys’ target market.

Producing regular quality content for a website that is also optimised for the search engines can be part of a Content Marketing Strategy that is very cost-effective in increasing relevant visitors to a website and converting them to customers.

So rather than just add regular content to your website as your “Website Content Strategy” make sure it is effective and measure its impact through tools such as Google Analytics to ensure it represents marketing funds spent wisely.

To see how Website DNA could provide a high quality cost-effective Content Marketing Strategy for your company website view our SEO Copywriting service and get in touch.

5 Tips For Digital Marketing Your Wedding Venue

5 Tips For Digital Marketing Your Wedding Venue

Many venues across the country are unable to fully book their venues, some event venues are unable to push into the wedding venue market further.

We’ll provide you a list of useful venue marketing tips which we’ve recommended to our wedding venue clients to help bookings grow.

Social Media marketing

Social media marketing is key to showing off the beauty of the venue and enjoyment your previous visitors have had. Many venues use social media marketing already, if you haven’t I’d recommend Facebook & Instagram as they both provide good visual posting.

Make sure your posts have lots of photos of your wedding venue and your guests – potential wedding bookers want to see your venue in use. It’s reassuring to know that previous weddings have taken place successfully.
Ask the wedding photographer if you can some of his photos for your social media. Professional photos usually look better and vibrant.

Lastly, keep the posts up to date. The last thing you want is your potential guests seeing little sign of activity at your venue. Would you use an advertised wedding venue when the last wedding hosted on Facebook was in 2014?
Up-to-date social media posting also helps resurface your venue to previous customers who follow you but may now have a friend or relative who’s planning a wedding.

Update your website!

When we were first approached by a wedding venue complaining about a lack of bookings, it didn’t take long to see a reason why.

Their website was at least 5 years old and couldn’t be used on mobiles and tablets easily. Mobile and tablet usage easily takes over 50% of Google searches, therefore 50% of your visitors will need access to a website which can be used easily on mobile and tablet.

Here’s a list of problems which I think hold back venue websites:

  • Old websites: Your venue may be old; the website should be modern as that’s what we’re used to. Old websites may have other problems such as out of date code, broken plugins and slow interface – All of which can affect user experience and Google’s opinion of where to rank your website!
  • Out of date information: Text which is not longer relevant can mislead your potential customers turning them elsewhere. If you’re renovating a certain reception room or no longer have a licence to serve alcohol after late hours, make your website-visitors aware.
  • Lacking images of the venue: Like with social media, you should provide a stream of the latest events or wedding photos.
  • Website not properly optimised for the search engines. If your website isn’t optimised for your location wedding venues, potential customers can’t seek you out.

Wedding Venue Directories

Entering your wedding venue on popular ‘wedding venue directories’ such as Hitched, Wedding-venues.co.uk and Guides For Brides can be useful for marketing your venue to people searching in your local county.

Be warned that there’s usually an associated fee with posting your venue on these websites.

I would personally recommend using these as a booking-filler after trying our other tips. Preferably, customers should find your website directly as you can build your brand and target your audience directly.

Pay Per Click campaigns for Wedding Venues

If you don’t know what pay-per-click advertising is, I shall explain it briefly. You pay to place an advert on somewhere like Google or Facebook, when someone clicks on the advert you pay a small fee.

When it comes to wedding venues, you can target people within 10 miles of your venue searching for ‘wedding venues’ on Google and appear at the top for free. You only pay when the searcher clicks on your advert.

Given that we manage a few wedding venues’ pay per click campaigns, from our experience we achieved a healthy return on their advertising spend.

You can consider trying pay per click for the wedding venue industry as we’ve had proven results – Just make sure you target your advertising correctly or hire the right digital marketing agency to do it for you.

Search Engine Optimisation (SEO) on Wedding Venue websites

Having a nice wedding venue website is nice only if you’re being found. Search Engine Optimisation (SEO) is used to make sure your website appears on Google searches for ‘wedding venues *your location*’ or ‘manor house wedding venue’.

Without search engine optimisation your website may not easily appear on the first page of Google – Appearing for your brand, manor or building name usually isn’t enough.

Many searchers won’t know your wedding venue exists until they find it in Google – showing for just ‘Bob’s Barn Wedding Venue’ is important but appearing for more generic searches is key to further bookings.

How to get SEO on your website? For dealing with competitive terms you generally should rely on the expertise of a professional digital marketing agency. Optionally you can learn yourself, check beginner guides to learn some of the SEO factors.

In summary, consider these five factors to improve your wedding venue marketing. Consider getting in touch with us – we have had success in the past with marketing wedding venues and may be able to help your venue.

The Value Of Search Engine Optimisation – Oxford Case Study

The Value Of Search Engine Optimisation – Oxford Case Study

Where a company recognises that a website requires ongoing resources applied to it the website can reap high rewards and a strong ROI for the company. However good a new website is, it needs ongoing marketing to raise its profile on the internet and increase its quality and quantity of visitors.

An Oxford company undertook a search engine optimisation programme following the launch of its new website in September 2016. The company was an engineering company producing and selling products into the construction industry for large commercial projects focussed on the Oxford and surrounding area but also selling to major construction companies throughout the UK.

The company website when launched had 16 pages and 4 news articles. The company aimed to add an additional article ever 2 weeks. Each article was to cover a recent project as a case study, a new service or the company’s perspective on some industry news.

Website DNA provided the search engine optimisation programme for the company and every month performance reports were created so the company could measure the impact of the SEO.

Over the 18 month period the website content has risen to 26 pages with 34 additional news articles.
For the period the SEO programme has been in place the company has seen its website increase its profile in the search engine results for statistically checked relevant keywords. The keywords targeted have broadened over this period and have led to increase in website enquiries that have risen 6x over the period.

A large number of statistical metrics of the website visitors and the quality of the website visitors has been measured. Overall the company has seen an increase in website visitor of 3.5 times whilst the quality of the visitors has significantly increased as measured by their interactions with the website and the types of enquiries received via the website.

“Originally I was sceptical of the value of an ongoing SEO program but having been able to measure the monthly performance of the website statistically and recorded the enquiry and sales volume from the website I am now convinced it should be a key component of any company’s marketing budget.”

Managing Director