Many venues across the country are unable to fully book their venues, some event venues are unable to push into the wedding venue market further.
We’ll provide you a list of useful venue marketing tips which we’ve recommended to our wedding venue clients to help bookings grow.
Social Media marketing
Social media marketing is key to showing off the beauty of the venue and enjoyment your previous visitors have had. Many venues use social media marketing already, if you haven’t I’d recommend Facebook & Instagram as they both provide good visual posting.
Make sure your posts have lots of photos of your wedding venue and your guests – potential wedding bookers want to see your venue in use. It’s reassuring to know that previous weddings have taken place successfully.
Ask the wedding photographer if you can some of his photos for your social media. Professional photos usually look better and vibrant.
Lastly, keep the posts up to date. The last thing you want is your potential guests seeing little sign of activity at your venue. Would you use an advertised wedding venue when the last wedding hosted on Facebook was in 2014?
Up-to-date social media posting also helps resurface your venue to previous customers who follow you but may now have a friend or relative who’s planning a wedding.
Update your website!
When we were first approached by a wedding venue complaining about a lack of bookings, it didn’t take long to see a reason why.
Their website was at least 5 years old and couldn’t be used on mobiles and tablets easily. Mobile and tablet usage easily takes over 50% of Google searches, therefore 50% of your visitors will need access to a website which can be used easily on mobile and tablet.
Here’s a list of problems which I think hold back venue websites:
- Old websites: Your venue may be old; the website should be modern as that’s what we’re used to. Old websites may have other problems such as out of date code, broken plugins and slow interface – All of which can affect user experience and Google’s opinion of where to rank your website!
- Out of date information: Text which is not longer relevant can mislead your potential customers turning them elsewhere. If you’re renovating a certain reception room or no longer have a licence to serve alcohol after late hours, make your website-visitors aware.
- Lacking images of the venue: Like with social media, you should provide a stream of the latest events or wedding photos.
- Website not properly optimised for the search engines. If your website isn’t optimised for your location wedding venues, potential customers can’t seek you out.
Wedding Venue Directories
Entering your wedding venue on popular ‘wedding venue directories’ such as Hitched, Wedding-venues.co.uk and Guides For Brides can be useful for marketing your venue to people searching in your local county.
Be warned that there’s usually an associated fee with posting your venue on these websites.
I would personally recommend using these as a booking-filler after trying our other tips. Preferably, customers should find your website directly as you can build your brand and target your audience directly.
Pay Per Click campaigns for Wedding Venues
If you don’t know what pay-per-click advertising is, I shall explain it briefly. You pay to place an advert on somewhere like Google or Facebook, when someone clicks on the advert you pay a small fee.
When it comes to wedding venues, you can target people within 10 miles of your venue searching for ‘wedding venues’ on Google and appear at the top for free. You only pay when the searcher clicks on your advert.
Given that we manage a few wedding venues’ pay per click campaigns, from our experience we achieved a healthy return on their advertising spend.
You can consider trying pay per click for the wedding venue industry as we’ve had proven results – Just make sure you target your advertising correctly or hire the right digital marketing agency to do it for you.
Search Engine Optimisation (SEO) on Wedding Venue websites
Having a nice wedding venue website is nice only if you’re being found. Search Engine Optimisation (SEO) is used to make sure your website appears on Google searches for ‘wedding venues *your location*’ or ‘manor house wedding venue’.
Without search engine optimisation your website may not easily appear on the first page of Google – Appearing for your brand, manor or building name usually isn’t enough.
Many searchers won’t know your wedding venue exists until they find it in Google – showing for just ‘Bob’s Barn Wedding Venue’ is important but appearing for more generic searches is key to further bookings.
How to get SEO on your website? For dealing with competitive terms you generally should rely on the expertise of a professional digital marketing agency. Optionally you can learn yourself, check beginner guides to learn some of the SEO factors.
In summary, consider these five factors to improve your wedding venue marketing. Consider getting in touch with us – we have had success in the past with marketing wedding venues and may be able to help your venue.