Digital Insights
Latest news on company services, case studies, special offers and industry insights.
What Is Google My Business And Why Is It More Important Than Ever?
Google My Business provides you with the ability to list your business location on Google and be displayed on Google Maps and appear in search results where a location is included in the search term or it includes terms like “near me”. The Google My Business listing...
Website Visitors – Its NOT The Quantity It’s the Quality
I recently attended a presentation on why search engine optimization (SEO) is a good value investment for company websites. The presenter demonstrated their company’s SEO ability by showing the increase in the number of visitors from a period before the work was...
Google Ads For Wedding Venues
Google Ads campaigns, when managed and optimized correctly, can provide a significant return on investment for wedding venues trying to gain more bookings.For many wedding venues, they have attractive websites with a considerable number of photos of both past weddings...
What is the ROI on your Google Ads?
At Website DNA we get a regular flow of enquiries where companies want a review of their existing Google Ads campaign, which we provide for free. Many of these campaigns are managed for the company by a professional marketing agency. Prior to starting the review, we...
Google Shopping Ads: The Importance of Google Merchant Center
Google Shopping ads show above, or to the right side of the text ads on the search results page. The ads include a product image, title, description, company name & price - taken from the information you submit into the Merchant Center data feed. The successfulness of...
Why Try Google Ads – Conversion Tracking
Many companies find measuring the performance of their marketing spend e.g. radio ads, magazine ads, etc. very difficult, if not impossible, and as a result they don’t know what types of marketing work and what doesn’t for their company. Google Ads provides Conversion...
Facebook Retargeting – Useful Features For Increasing Conversions.
In a previous article we discussed The Power Of Google Ads Remarketing. Facebook Retargeting follows the same concept, it allows you to show ads to people who have previously visited your website but have not yet converted into a customer. 72% of online shoppers will...
5 Common Google Ads Beginner Mistakes and How to Fix Them
When you are juggling a Google Ads account as a business owner, you are likely thrown into the fray by Google with little guidance. We have compiled a list of mistakes (and fixes) which we often see in self-managed Google Ad campaigns. 1. Using the broad match keyword...
Google Ads Remarketing For Non-eCommerce Websites
In a recent article I covered Google Ads Remarketing campaigns focused on e-commerce websites. However, Remarketing campaigns can be applied to a wide range of websites where the aim is to generate enquiries for products or services and not to directly buy...
The Power of Google Ads Remarketing
Google enables a company to remarket to previous visitors to their company website through a network of websites where you can display advertising display images. These display images provide a reminder of the company to the website viewer and include...
Google AdWords is changing to Google Ads
Google recently announced changes to its major advertising platform brand Google AdWords. Now welcomed by a new simpler name Google Ads phased in on the 24th July 2018. The move from AdWords to ‘Ads’ shows a simplistic rebranding approach from Google...
Content Marketing Strategy For Companies In Oxford, Aylesbury & High Wycombe
When writing content for websites it is important to not only think about your human visitor but also on how the search engines will view your web page. Far too often content is created for websites with limited thought given to the search engines and the...
Google AdWords & Measuring Your ROI
One of the frequent responses we hear as to why companies are reluctant to try Google AdWords is that they don’t believe it will work for them and they are unsure as to how to measure its effectiveness. However, Google AdWords does provide a number of ways that you...
How To Choose A Google AdWords Management Company?
There are many companies who claim they know how to cost effectively manage a Google AdWords campaign and provide a positive ROI, but when you look in more detail there are many differences. So what should you look for? Firstly, you should use a company that is...
Understand Your Customer Experience With Google Analytics
Whilst most companies have a modern website with a large amount of information, many have little idea what their potential customers think of it or how they use it. A company website should be designed and operate, not for the company, but for the...
Do You Really Understand Google Analytics – London Case Studies
Google Analytics and how it impacted 2 London companies To many companies the ability to see how their website performs using Google Analytics is very important. And so it should be, as Google Analytics provides a large amount of data on the website...
Effective London Google AdWords Campaigns
When Cost Effective Marketing For A London Company Becomes An Expensive Mistake For many London companies appearing on page 1 of Google for their particular service or products often means using a Google AdWords campaign. Google AdWords enables a London...
5 Tips For Digital Marketing Your Wedding Venue
Many venues across the country are unable to fully book their venues, some event venues are unable to push into the wedding venue market further. We’ll provide you a list of useful venue marketing tips which we’ve recommended to our wedding venue clients...
Most Companies Don’t Know What Their Website Does!
The majority of companies have a modern website created that can be viewed on a range of devices and contains all the information on the company. But most companies never look at how their website performs. They don’t know how many people visit it, who the visitors...
The Value Of Search Engine Optimisation – Oxford Case Study
Where a company recognises that a website requires ongoing resources applied to it the website can reap high rewards and a strong ROI for the company. However good a new website is, it needs ongoing marketing to raise its profile on the internet and...
London Company Website Google Analytics Evaluation
We recently carried out a Website Evaluation for a London publishing company who were pleased with their website appearance, content and functionality. They thought the Google Analytics indicated everything was fine with the website experience for its large number of...
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